Friday, May 27, 2011
The science of a company's design
My favorite reading thus far in English 201 has been the chapter on design. What fascinated me was the different components that make up the team that design either a website or a brochure for the teeming masses. I always believe that these kind of documents are the sole resposibility of marketing; I was wrong. What bothers me is the energy compnies put into alignment, boldface, use of white space and other assortments and they still manage to lose the audience about their purpose. A writing professor once alluded to the fact that if I the writer cannot grab his attention( The reader ) with the first line of my work, then both his and my time have been wasted. I agree. Do companies need over the top graphics and convaluted language for their respective documents? My answer is no. I am more interested in the goal of the company. A product can be sold to any audience, if the message is concise. If the average customer doesn't know what the company is selling, then they certainly aren't buying.
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I have to agree with you Purnell. Through years of schooling and all of the use of things such as graphic design, we are still learning new things. Learning how much thought must go into designing things such as a website and how important it is is eye opening. You made a good point about how a company can sell a product to any audience if the message is right. Good post!
ReplyDeleteIt all comes back to an audience and purpose. Is say the same thing to my students that your professor told you. However, if a message is hindered by design or poorly delivered than it will not be as successful. Good design does not to be over the top though. It should be simple and, in essence, invisible. It should work with the audience and purpose.
ReplyDeleteAlso, great work here connecting the reading with your own opinions and experiences.
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